R.O.G. Return on Generosity
A half hour interview show featuring innovative leaders who cultivate a culture of giving, belonging and thriving together. In each episode, we’ll explore how generosity at work impacts the bottom line and address cultural dynamics, team behavior and peer relationships.
Episodes

Tuesday Jul 23, 2024
Tuesday Jul 23, 2024
In this episode, Shannon Cassidy discusses the importance of emotional intelligence in leadership. She explains the four main components of emotional intelligence: self-awareness, self-management, social awareness, and relationship management. Cassidy emphasizes the need for leaders to be self-reflective, practice emotional self-control, read the room, and invest in relationships. She encourages listeners to pay attention to their emotions, be self-aware, and intentionally invest in key relationships.
Chapters:
00:00 Chapter 1: Demonstrate Emotional Intelligence
01:21 Chapter 2: Self-Awareness: Knowing When We're at Our Best and Worst
02:46 Chapter 4: Social Awareness: Reading the Room
03:15 Chapter 5: Relationship Management: Investing in Relationships
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
Emotional intelligence is a critical component of being a generous leader.
The four main components of emotional intelligence are self-awareness, self-management, social awareness, and relationship management.
Leaders should practice self-reflection, emotional self-control, and reading the room.
Investing in key relationships is essential for generous leadership.
Resources:
YouTube https://www.youtube.com/@ShannonCassidybb
Bridge Between, Inc. https://bridgebetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 191, with special guest Amy Edmondson Part 1.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Jul 09, 2024
188. The 5° Principle | Share Your Brilliance | Generous Leadership Coaching Tip
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
“When you know better, you do better.” - Dr. Maya Angelou
“Be who you are and be that well.” - St. Francis de Sales
This week we are looking at Chapter 14, Share Your Brilliance.
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
Resources:
YouTube https://www.youtube.com/@ShannonCassidybb
Bridge Between, Inc. https://bridgebetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 189, with special guest Dr. Tonya Cornelius.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Jul 02, 2024
187. George Galaz - Building Trust: The Foundation for Loyalty and Commitment
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
“The benefit is the reward at a personal level is the reward that you see when you see others grow and succeed. Whenever I, whenever you see somebody stuck in, in, in their current situation, um, the generous thing to do is to reach out and help them find or define, um, the path that they need to follow in order to reach the next level.”
George Galaz is a Canadian citizen who holds a degree from the Professional Institute of Computer Science (1989). In 2005, he studied economics, marketing, financial analysis, international business, data modeling, business leadership, and corporate governance —among other subjects.
He was also an instructor of software and programming languages at Universidad de Chile's Faculty of Continuing Education.
Since 2019, George is responsible for the Network Control business for HITACHI Energy, a Japan-based corporation committed to developing leading edge technologies to advance a sustainable energy future for all.
George tries to remain active by playing tennis and riding his road bicycle. He plays an instrument and enjoys relaxing on the beach reading a good business book. He is committed to giving back to society, and uses every opportunity he has to coach individuals on finding a successful career path.
R.O.G. Takeaway Tips:
Look for opportunities to help others.
Generosity is compassion, R.O.C., Return on Compassion
Look for the best in others and for others.
Build a foundation of trust.
Take the blame
Defend those who are not in the room.
Look for generous signals.
Celebrating compassion and generosity.
Live this formula: Trust leads to loyalty; Loyalty leads to commitment; Commitment leads to performance.
Be grateful for strengths and how to partner with team members.
Establish boundaries, rules and expectations.
Interviews are a two way conversation.
Never forget where we come from.
Resources:
Hitachi Energy
Where to find R.O.G. Podcast:
R.O.G on YouTube
R.O.G on Apple Podcasts
R.O.G on Spotify
How diverse is your network? N.D.I. Network Diversity Index
What is your Generosity Style? Generosity Quiz
Credits:
George Galaz, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Coming Next: Please join us next week, Episode 188, with Shannon Cassidy for a Generous Leadership Coaching Tip.

Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
“Worthiness doesn’t have prerequisites.” - Brené Brown
In this episode, Shannon Cassidy discusses the concept of taking control of oneself. She uses the analogy of concentric circles to explain the areas of control, influence, and no control in our lives. The outermost circle represents things we have no control over, such as traffic or the weather. The next circle represents our area of influence, where we have the power to impact others. The innermost circle represents our area of total control, where we have control over ourselves. Shannon emphasizes the importance of focusing on what we can control and prioritizing our time and energy accordingly.
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
Identify the things you have no control over and accept them as they are.
Recognize the people and things you have influence over and consider how your actions impact them. Take that responsibility seriously.
Focus on what you can control about yourself, such as your attitude, beliefs, choices, and habits.
Prioritize your time and energy on the things within your control for the best return on investment.
What’s one thing in your area of control you will prioritize this week?
Resources:
YouTube https://www.youtube.com/@ShannonCassidybb
Bridge Between, Inc. https://bridgebetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 187, with special guest George Galaz.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Jun 18, 2024
185. Frank Gregory - Social Listening
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
“Qualitative research is understanding the why behind different emotions and different interests. …Quantitative is going to give you the actual sizing of how large of a conversation is. What I love about Social Intelligence and, specifically the social listening piece, is that balance of qual and quant.”
Frank Gregory, Social Intelligence professional at Nestle USA. After starting his career in Marketing Strategy & Research, Frank has specialized in Social Listening and related social research methodologies for the past 11 years, becoming a recognized leader in the emerging Social Intelligence space. Due to his accomplishments building out these capabilities for brands such as Audi, Hilton, and now Nestle USA, as well as founding the Social Intelligence Practices at agencies such as MediaCom and consultancies such as NorthStar Solutions Group, Frank has recently been twice recognized by the Social Intelligence Lab (the leading global trade organization in the space) as a Global Social Intelligence Insider 50 award winner, in both 2022 and 2024.
In this episode, Frank Gregory, a Social Intelligence professional, shares his journey and expertise in social listening and social intelligence. He explains the importance of social intelligence for brands and how it encompasses social listening, audience segmentation, community analysis, and content performance analytics. Frank emphasizes the balance between qualitative and quantitative research in social intelligence and the need to understand the target audience. He also discusses the role of generosity in his work, including the gift of time and the importance of saying yes to helping others. Frank highlights the return on generosity, which can lead to unexpected opportunities and relationships.
Chapters:
00:00 Introduction to Frank Gregory and Social Intelligence
03:43 Frank's Journey into Social Listening
07:07 Defining Social Intelligence and Its Importance
14:11 Target Audience in Social Media vs. Target Market
22:14 Ethnographic Research and Foresight Ecosystems
28:07 Addressing Privacy Concerns in Social Listening
32:45 Generosity at Work and the Return on Generosity
R.O.G. Takeaway Tips:
Do your research.
Take a shot on someone.
Know your audience.
Balance. (i.e. qualitative and quantitative research)
Make time for people.
Practice the Golden Rule.
Have a natural curiosity.
Social intelligence includes social listening, audience segmentation, community analysis, and content performance analytics.
Understanding the target audience is crucial in social intelligence.
Balance qualitative and quantitative research in social intelligence.
Generosity in giving time and helping others can lead to unexpected opportunities.
Practice the golden rule and treat others as you want to be treated.
Resources:
Frank Gregory
Nestle
Where to find R.O.G. Podcast:
R.O.G on YouTube
R.O.G on Apple Podcasts
R.O.G on Spotify
How diverse is your network? N.D.I. Network Diversity Index
What is your Generosity Style? Generosity Quiz
Credits:
Frank Gregory, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Coming Next: Please join us next week, Episode 186, with Shannon Cassidy for a Generous Leadership Coaching Tip.

Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
“Don’t be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition.” - Steve Jobs
"Surround yourself with people who can make you even better."
In this episode, Shannon Cassidy discusses the importance of choosing connections carefully as a generous leader. She emphasizes the impact of the people we surround ourselves with and provides insights on managing toxic relationships, setting boundaries, and expanding our network thoughtfully.
Chapters:
00:00 The Impact of Choosing Connections Carefully
03:00 Managing Toxic Relationships and Setting Boundaries
04:00 Expanding Your Network Thoughtfully
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
The people we surround ourselves with significantly influence our leadership and personal growth.
Managing toxic relationships and setting boundaries is essential for maintaining positive and energizing connections.
Expanding our network thoughtfully and seeking diversity in our connections is important for personal and professional growth.
Resources:
YouTube https://www.youtube.com/@ShannonCassidybb
Bridge Between, Inc. https://bridgebetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 185, with special guest Frank Gregory.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Jun 04, 2024
183. Amy Volas - Founders, Startups, and...Windex
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
“The most unexpected place that I see it, (generosity) and it delights me every single time, is when we chuck our assumptions and we keep an open mind and we're generous about considering a different point of view.”
Amy Volas is a sales fanatic turned entrepreneur, bitten by the startup bug many moons ago. She founded Avenue Talent Partners (ATP) after $100MM in revenue sold and two successful exits to help early-stage startups make confident hiring decisions by improving the art and science of executive sales and customer success hiring.
She is an LP at Stage 2 Capital, advises a handful of founders, and she’s writing a book about the most common pitfalls for early-stage startups. Moreover, she focuses on Executive search for startups, helping early-stage SaaS founders hire Sales and CS leaders (VP+), coaching founders through her proven framework to help them create their hiring system and strategic advisory. Off-duty, she combines her love of nature with a quirky fascination for Windex.
R.O.G. Takeaway Tips:
Seek alignment and clarity
Clarify your purpose and...
Make confident hiring decisions (score card, journaling, must-haves)
Slow is smooth and smooth is far
Instead of only adding, use “or” statements
Check assumptions
Pay attention to how we feel things and where we feel them.
Talk WITH people, not TO people.
Stop. Breathe. Ask a question.
Be self-compassionate.
Resources:
Avenue Talent Partners
Avenue Talent Partners | Executive Search Process
About Avenue Talent Partners
Hiring Your First Sales Leader
How to Be a Better Salesperson Through Relationship Selling
Where to find R.O.G. Podcast:
R.O.G on YouTube
R.O.G on Apple Podcasts
R.O.G on Spotify
How diverse is your network? N.D.I. Network Diversity Index
What is your Generosity Style? Generosity Quiz
Credits:
Rob Stoddard, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Coming Next: Please join us next week, Episode 184, with Shannon Cassidy for a Generous Leadership Coaching Tip.

Tuesday May 28, 2024
Tuesday May 28, 2024
“We are the stories we tell ourselves.” - Shekhar Kapur
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in generous leadership, behavioral change, executive presence, effective communication, collaborative teamwork, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, mentoring programs, leadership retreats, executive workshops, mediation services) and Keynote Speaking (conferences, annual events, ceremonies) all custom designed. This is her podcast, R.O.G. Return on Generosity focusing on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding Bridge Between, Inc. she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success. She equips her clients with the strategies, tools, and inspiration to thrive during organizational change and to lead with vision, purpose, and generosity.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015-2023). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
Identify the facts: What actually happened?
What is your “lead story” about those events?
What does that “lead story” inform you about yourself?
What else could the facts mean?
How can you tell more empowering stories?
Resources:
Sharon Melnick
YouTube https://www.youtube.com/@ShannonCassidybb
Bridge Between, Inc. https://bridgebetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts https://podcasts.apple.com/us/podcast/r-o-g-return-on-generosity/id1508207492
R.O.G. on Spotify https://open.spotify.com/show/1L9UnWdoiAX8MtRKXjdPY3
Video of this episode on YouTube https://youtu.be/PNfiBD-2PLI
Free N.D.I. Network Diversity Index https://bridgebetween.com/network-diversity-index/
Free Generosity Quiz https://bridgebetween.com/generosity-quiz/
Coming Next: Please join us next week, Episode 183, with special guest Amy Volas.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Generous Leadership
R.O.G. Return on Generosity, hosted by Shannon Cassidy, is a half hour interview show featuring innovative leaders who cultivate a culture of giving, belonging and thriving together. In each episode, we’ll explore how generosity at work impacts the bottom line and address cultural dynamics, team behavior and peer relationships.
Visit bridgebetween.com to learn more about generous leadership and host Shannon Cassidy.