R.O.G. Return on Generosity
A half hour interview show featuring innovative leaders who cultivate a culture of giving, belonging and thriving together. In each episode, we’ll explore how generosity at work impacts the bottom line and address cultural dynamics, team behavior and peer relationships.
Episodes

Tuesday May 23, 2023
129. Forgiveness | Generous Leadership Coaching Tip
Tuesday May 23, 2023
Tuesday May 23, 2023
Host Bio:
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in behavioral change, executive presence, effective communication, collaborative teamwork, empowering leadership, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, retreats, conferences) and Keynote Speaking (conferences, annual events, ceremonies) and Mentoring Programs (associations, ERGs, leadership circles) all custom designed. She has a podcast called R.O.G. Return on Generosity that focuses on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding bridge between, she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success, enabling her to provide clients with the strategies, tools, and inspiration to thrive during organizational change and lead with vision, values, and purpose.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015). Her current efforts focus on the benefits of Generosity at Work.
R.O.G. Takeaway Tips:
Forgive others.
Forgive yourself.
Choose the Road of Resolution.
Ask “what” and “how” questions.
Resources:
Forgiveness Quiz
Amish Grace and Forgiveness
BridgeBetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts
R.O.G. on Spotify
Video of this episode on YouTube https://youtu.be/ZSrR0GNdzBA
The Six Types of Working Genius (R.O.G. episodes 132-138)
Coming Next: Please join us next week, Episode 130, with special guest Frank Patterson, Value of Time is Attention.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday May 16, 2023
128. Pooja Midha - Giving and Creating Opportunities for Others
Tuesday May 16, 2023
Tuesday May 16, 2023
128. Pooja Midha - Giving and Creating Opportunities for Others
“It is about giving and creating opportunity for others, and that opportunity can come through the literal opportunity you give them, it could come through the feedback that you give them…the context that you give them…,the kindness you give them…that unleashes their greatness. All those things are about giving and creating opportunities for others.” - Pooja Midha
Guest Bio:
Pooja Midha serves as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable.
In this position, she oversees the company P&L and a national team spanning all sales and sales development, operations, technology, product, data innovation and insights, and customer experience. Pooja is also responsible for driving growth in addressable, multi-screen and audience-based advertising.
Pooja was formerly chief growth officer for Comcast Advertising. In that role, she led global marketing across the division, which includes FreeWheel, a global technology platform for the TV advertising industry, and Effectv, as well as Effectv’s sales development function. In addition to strengthening each unit’s brand and differentiated value, she worked with the leadership team to enhance the company’s products and solutions within a shifting, multi-screen landscape, emphasizing data and customer value.
She brings more than 20 years of experience in the media and advertising sector, with a track record of transforming businesses; creating new and innovative models; developing brands, partnerships and talent; and exceeding revenue goals.
Previously, Pooja served as president of advertising technology company true[X]. There, she was credited with leading the company through two acquisitions while also exceeding business goals, expanding its industry leading product suite, and growing true[X]’s advertiser, premium publisher and technology partnerships.
Prior to joining true[X], Pooja was senior vice president, digital ad sales and operations for the ABC Television Network. In this role, she created and led the network’s digital sales vision and managed its digital sales, planning, and operations teams. Pooja and her team also spearheaded the development of several new video offerings, including programmatic and addressable advertising, major platform partnerships and new products around social, custom ads and branded content.
Before joining ABC, Pooja held a variety of senior sales and marketing roles at ViacomCBS (now Paramount), in both a domestic and global capacity, including positions at MTV Networks, MTV Networks International and Nickelodeon. She started her career in ad sales at Dow Jones & Company.
Pooja has spoken at several major industry conferences, including Cannes Lions and Advertising Week. Adweek named her a 2016 “Young Influencer,” Cynopsis spotlighted Pooja as one of its 2017 “Top Women in Digital: Industry Leader,” Broadcasting & Cable recognized her as a 2021 “Wonder Woman” and Multichannel News honored her as a “Woman to Watch” in 2019 and a “Wonder Woman in Streaming” in 2021. She is also a recipient of the IAB’s 2018 Sales & Service Excellence Awards and ANA Business Marketing’s “Communicator of the Year” 2022.
A noted industry thought leader, Pooja has been quoted and featured in several major media outlets, such as The New York Times, Advertising Age, Adweek, AdExchanger, Beet.TV, Variety and more.
She holds a Bachelor of Arts in International Business and Psychology from Lehigh University and a Master of Business Administration from Columbia Business School. Pooja also completed the National Association of Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program from UCLA’s Anderson School of Management. A mother of two, she resides with her family in New York.
R.O.G. Takeaway Tips:
Explain the why behind an assignment, feedback, projects, initiatives
Be clear, honest, and fair with your feedback
Ask people what they think to encourage them to share their ideas
Don't assume you know everything
Give and create exposure opportunities for others
Listen and ask quality questions
Make sure there are seats at the table or expand the table
Unleash greatness
Resources:
Pooja Midha on Instagram (@missmidha)
Pooja Midha Speaker Profile — MCN Wonder Women 2021
"Pooja Midha Joins Comcast Advertising, Following Her "North Star" to TV Transformation" from BeetTV
"Navigating Your Career in the Evolving Media Industry" by Pooja Midha
"Pooja Midha To Oversee Comcast’s Effectv Ad-Sales Unit" by Brian Steinberg
Coming Next:
Episode 129, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy.
Credits:
Pooja Midha, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday May 09, 2023
127. Focus & Priorities | Generous Leadership Coaching Tip
Tuesday May 09, 2023
Tuesday May 09, 2023
Host Bio:
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in behavioral change, executive presence, effective communication, collaborative teamwork, empowering leadership, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, retreats, conferences) and Keynote Speaking (conferences, annual events, ceremonies) and Mentoring Programs (associations, ERGs, leadership circles) all custom designed. She has a podcast called R.O.G. Return on Generosity that focuses on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding bridge between, she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success, enabling her to provide clients with the strategies, tools, and inspiration to thrive during organizational change and lead with vision, values, and purpose.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015). Her current efforts focus on the benefits of Generosity at Work.
Resources:
BridgeBetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts
R.O.G. on Spotify
Video of this episode on YouTube https://youtu.be/hTPOe1ixNmE
R.O.G. Takeaway Tips:
Ask yourself:
Why you aren’t delegating more?
What are you currently doing that someone else can do?
Who can you delegate to?
How will you set them up for success?
Let go.
Invest your mind on innovative ways to grow and contribute.
Coming Next: Please join us next week, Episode 128, with special guest Pooja Midha, Giving and Creating Opportunities for Others.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday May 02, 2023
126. Susan E. Chapman-Hughes - Empathic Leadership
Tuesday May 02, 2023
Tuesday May 02, 2023
126. Susan E. Chapman-Hughes - Empathic Leadership
“Think about the leaders that you have admired the most in your career. What was it about them that made you get really excited about working with them? Usually it's because they knew your name. Let's start with the basics. They understood why you came to work every day. They invested in you. They could see things in you that you couldn't see yourself. They wanted you to be successful, so they were rooting for you.” - Susan Chapman-Hughes
Guest Bio:
Susan Chapman-HughesGlobal C-Level Business Executive / Tech Industry Advisor / Corporate Board Director
A proven leader of transformation and innovation, Susan Chapman-Hughes most recently was the EVP/GM of Global Digital Capabilities, Transformation and Operations (GDCT&O) in the Global Commercial Services (GCS) division at American Express where she led the digital transformation of customer experience and drove the use of big data, predictive analytics and machine learning to power the business Go to Market strategy.
Prior to her tenure in GDCT&O, she led the GCS U.S. Large Market Business, leading the business from decline to double digit growth and significantly improving NPS, and, as head of Global Real Estate and Workplace Enablement, led the groundbreaking and award-winning global workspace transformation (Bluework). A driver of innovation and business efficiency efforts, Susan’s teams have been recognized by multiple Chairman’s Awards for Innovation. Prior to American Express, she held many key senior roles for Fortune 500 companies in financial services and technology.
She is an advisor to many pre-ipo (seed through late stage) and public companies specializing in go to market and human capital strategies/plans as well as building business scale. She currently serves as an advisor to companies in the Web3/Crypto, Healthcare Transformation and Consumer Beauty Technology sectors.
Ms. Chapman-Hughes is an independent director of the J.M. Smucker Company (SJM) where she chairs the Compensation Committee. She is also an independent director of Toast where she chairs the Compensation Committee and serves on the Nominating and Governance Committee. Previously, she served as an independent Director for Potbelly Corporation (PBPB) where she led both the Compensation and Audit Committees.
She has received many accolades for leadership including being named one of “The Elite 100” by Diversity Woman, one of the Most Influential Women in Payments, by PaymentsSource, “Grio 100” by Grio.com/NBC Universal and as one of the “100 Most Creative People in Business” by Fast Company.
In addition to her professional roles, Ms. Chapman-Hughes is committed to volunteer work for non-profitcommunity development organizations across the United States and remains an active mentor to young people in her community. She is a member of the Board of the New York Junior Tennis League. She is a Trustee Emeriti of The National Trust for Historic Preservation and previously held trustee positions with A Better Chance, and Girls Inc.
Ms. Chapman-Hughes holds a Master of Business Administration in Real Estate and Urban Land Economics from the University of Wisconsin-Madison. She also holds a Master of Regional Planning from The University of Massachusetts-Amherst and a Bachelor of Science in Engineering from Vanderbilt University.
Ms. Chapman-Hughes resides in New York with her husband and daughter.
R.O.G. Takeaway Tips:
Ask yourself these questions as you reflect on your leadership:
Are you consistent?
Are you trustworthy?
Are you authentic?
Are you vulnerable/real?
Follow the Golden Rule: Treat others the way you want to be treated.
Be willing to receive feedback.
Be open to receiving help when needed.
Stretch yourself for growth by stepping out of your comfort zone and gaining new experiences.
Check in with yourself regularly to ensure you have the right processes in place for success.
Resources:
Susan Chapman-Hughes on LinkedIn (in/susanchapmanhughes)
Susan Chapman-Hughes on Signitt (susan-chapman-hughes)
Susan Chapman-Hughes on Instagram (@susanchspeaks)
Inspiration And Insights: Asking for What You Want by Susan Chapman-Hughes
Point of View: Being Unapologetically Yourself by Susan Chapman-Hughes
Chat-GPT
Google Bard
Coming Next:
Episode 127, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy.
Credits:
Susan Chapman-Hughes, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Apr 25, 2023
125. Delegation | Generous Leadership Coaching Tip
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
Host Bio:
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in behavioral change, executive presence, effective communication, collaborative teamwork, empowering leadership, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, retreats, conferences) and Keynote Speaking (conferences, annual events, ceremonies) and Mentoring Programs (associations, ERGs, leadership circles) all custom designed. She has a podcast called R.O.G. Return on Generosity that focuses on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding bridge between, she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success, enabling her to provide clients with the strategies, tools, and inspiration to thrive during organizational change and lead with vision, values, and purpose.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015). Her current efforts focus on the benefits of Generosity at Work.
Resources:
BridgeBetween.com
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
R.O.G. on Apple Podcasts
R.O.G. on Spotify
Video of this episode on YouTube https://youtu.be/WDna7m8JFd0
R.O.G. Takeaway Tips:
Ask yourself:
Is this the best use of my time?
Is there anyone else who can do this?
Choose one task to delegate.
Check in with the person you are delegating to figure out the purpose of the delegation and the level of support they need from you.
Let it go!
Be intentional about how you use the time you free up.
Coming Next: Please join us next week, Episode 126, with special guest Susan E. Chapman-Hughes, Empathetic Leadership.
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Apr 18, 2023
124. Aiko Bethea - Emotional Intelligence and Boundaries
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
124. Aiko Bethea - Emotional Intelligence and Boundaries
“There's an irrational belief we have in this society, which is about, I should know everything. I should be an expert, I should know the answers…We have our self worth hung up on thinking that we should know everything...” - Aiko Bethea
Guest Bio:
Aiko Bethea is a leader, builder and connector who has successfully navigated leadership roles in government, philanthropic, nonprofit and private sectors. In each sector, she created inaugural roles to meet growing organizational needs. After leading a legal team at the city of Atlanta under the leadership of Stacey Abrams, Aiko served as director of compliance for the city of Atlanta and deputy director of a compliance department at the Bill and Melinda Gates Foundation. Most recently, she was the head of diversity and inclusion for the Fred Hutch Cancer Research Center. The founder of RARE Coaching & Consulting, Aiko guides leaders and organizations to remove barriers to inclusion. She serves as an executive coach to leaders and teams of Fortune 100 companies and global nonprofit organizations. Because of her work, she has been recognized by Forbes as one of the top seven anti-racism educators for companies and by Culture Amp as a DEI influencer to follow. Aiko is also a senior equity consultant for the Brené Brown Education and Research Group where she oversees development and implementation of DEI and belonging strategy. Aiko’s writing on leadership and belonging has been published in Harvard Business Review, Forbes and The New York Times bestselling anthology, You Are Your Best Thing. Aiko holds a law degree from UNC-Chapel Hill and a bachelor’s degree from Smith College. On most days, Aiko enjoys spending time with her two sons. She is a member of the Links, Inc. Dogwood City Chapter, Alpha Kappa Alpha Sorority, Inc, and Jack and Jill of America.
R.O.G. Takeaway Tips:
Language is a big part of connecting with the community.
Having empathy doesn’t mean you don’t hold people accountable. You can hold people accountable and do it with generosity and empathy.
Be curious and ask questions instead of making assumptions.
It’s okay not to know everything. If you have a learner mindset, you have permission to say I don’t know and fail. Why We Need More Learners Instead of Knowers in the Workplace.
Question what you think you know.
How Social Accountability Creates Culture Change.
Emotional intelligence in the workplace.
Create an environment where others feel heard.
Hold each other accountable with generosity and empathy.
Checking your default and self-interrogate to understand why you do things and what aligns with your aspirational self.
To figure out who you want to be, start with who you don't wanna be.
Resources:
RareCoaching.net
Aiko Bethea on Instagram (@rare_coach)
Aiko Bethea on Facebook (@RARECoach)
Dare to Lead with Brené Brown: Brené with Aiko Bethea and Ruchika Tulshyan on The Heart of Leadership [Part One] [Part Two]
Brown Ambition: Drowning in All the Opportunities
You Are Your Best Thing: Vulnerability, Shame Resilience, and the Black Experience edited by Tarana Burke and Brené Brown
Dare to Lead with Brené Brown: Brené with Aiko Bethea on Creating Transformative Cultures
Dare to Lead with Brené Brown: Brené with Aiko Bethea on Inclusivity at Work: The Heart of Hard Conversations
Coming Next:
Episode 125, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy.
Credits:
Aiko Bethea, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Apr 11, 2023
123. Habits | Generous Leadership Coaching Tip
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle
Host Bio:
Shannon Cassidy is Founder and CEO of Bridge Between, Inc. a boutique leadership development firm specializing in behavioral change, executive presence, effective communication, collaborative teamwork, empowering leadership, and conflict resolution. She provides Executive Coaching, Facilitation (team sessions, retreats, conferences) and Keynote Speaking (conferences, annual events, ceremonies) and Mentoring Programs (associations, ERGs, leadership circles) all custom designed. She has a podcast called R.O.G. Return on Generosity that focuses on how to be a corporate generous leader by sharing time, talent and gratitude.
Shannon combines her keen ability to get to the heart of every matter with a proven track record as a corporate leader. Before founding bridge between, she spent years building profitable businesses and driving innovation and leadership initiatives. This real-world experience formed the bedrock of her success, enabling her to provide clients with the strategies, tools, and inspiration to thrive during organizational change and lead with vision, values, and purpose.
Shannon has authored several articles and books including Discover Your Inner Strength (2009), The Five Degree Principle: How Small Changes Lead to Big Results (2013), V.I.B.E. A Self-Discovery Journey to Authentic Leadership (2014) and Grounded in Gratitude a one-line-a –day, five-year gratitude journal (2015). Her current efforts focus on the benefits of Generosity at Work.
Resources:
The Five Degree Principle by Shannon Cassidy
V.I.B.E. by Shannon Cassidy
Atomic Habits by James Clear
James Clear's Habit Guide
How to become 37.78 times better at anything | Atomic Habits Summary (by James Clear) YouTube video about Atomic Habits
R.O.G. on Apple Podcasts
R.O.G. on Spotify
Video of this episode on YouTube https://youtu.be/hTPOe1ixNmE
R.O.G. Takeaway Tips:
Re-associate pain and pleasure to help yourself achieve new healthy habits
Create habits that align with who you want to be vs. what you want to do (Identity based)
Start small. Five degree shifts. One step at a time.
Make new habits in two-minutes or less. What’s the first thing you’d need to do?
Read Atomic Habit by James Clear
Coming Next: Please join us next week, Episode 124, with special guest Aiko Bethea
Credits: Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Tuesday Apr 04, 2023
122. Sanyin Siang - Superpowers
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
122. Sanyin Siang - Superpowers
“Every score is built on an assist. Someone has to pass the ball to that person who never makes the score…they record assists in hockey. They record the first assist and the second assist.Why don't we do that in the workplace?” - Sanyin Siang
“..the F word. Feel. We.. feel feelings…if we're really good about behavioral outcomes, do we also think about emotional outcomes and . he emotional journey? Feeling.” - Sanyin Siang
Guest Bio:
Sanyin Siang is an investor and advisor to tech founders, VCs, boards, sports industry execs and Fortune 500 CEOs - bringing expertise in culture, leadership growth, and team cohesion as well as a diverse network of influencers.
Recognized by Thinkers50 (the Premier Global Ranking of Management Thinkers) as the world's Most Influential Coach & Mentor, Sanyin coaches C-Suite Teams and develops enterprise leadership programs to unleash human capital and tap unseen potential to thrive in an exponentially changing world. She also has a deep love for working with students- sharing with them insights on what it takes to succeed at the different levels of one's career progression and cultivating their innate and distinctive strengths.
Sanyin is the founding Executive Director of Duke University's Coach K Leadership & Ethics Center at its Fuqua School of Business. The center regularly convenes think tanks to explore cutting-edge issues and is also a leadership laboratory that helps in a baseline leadership experience for every Daytime MBA student. Drawing on her science & engineering background, Sanyin is also an adjunct associate professor with Duke's Pratt School of Engineering, and a Sr. Fellow with Duke Divinity School's Ormond Center, sharing her insights for their work on building thriving communities.
A globally recognized thought-leader, she shares out insights with her LinkedIn following of more than 1 million and was named a LinkedIn Top Global Influencer Voices in both 2017 and 2018. She authored the award-winning The Launch Book which gives readers an action plan for leveraging change using behavioral science concepts. Her ideas have been featured in New York Times, INC, Forbes, Fortune, and The Wall Street Journal.
As a speaker, she has addressed audiences from The White House to military officers, Fortune 500 companies, and CHROs. She is host of the Global Sports Owners & CEO Summit's Series - Conversations with Legends.
Sanyin is a leadership advisor for GV (formerly Google Ventures), Ripcord, The Sports Innovation Lab, and DukeCE. Her board service has included the Museum of Life & Science, The Emily Krzyzewski Center, The US Congressional Award Foundation Advisory Board, National Governing Board of USA Taekwondo. She is an alumnus of the Joint Civilian Orientation Conference (the US Department of Defense’s most prestigious civilian program).
Sanyin received her MBA and BSE in biomedical engineering from Duke University.
R.O.G. Takeaway Tips:
Be who you are.
What is your superpower?
The value of reflection.
Be curious and ask questions.
Acknowledge the assists, give recognition and praise for those who are enabling others.
Leadership is also a matter of being, not just doing.
Character matters. Our values matter.
Know who we are and who we choose to become.
Close the gap between being the person that you aspire to become and the person you are now.
Resources:
Sanyin Siang on LinkedIn (in/sanyin)
Superpowers with Sanyin Newsletter
MIT Coaching Column
Sanyin Siang - Dialogue Review
Network Diversity Index Quiz
Coming Next:
Episode 123, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy. Topic: Habits
Credits:
Sanyin Siang, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Generous Leadership
R.O.G. Return on Generosity, hosted by Shannon Cassidy, is a half hour interview show featuring innovative leaders who cultivate a culture of giving, belonging and thriving together. In each episode, we’ll explore how generosity at work impacts the bottom line and address cultural dynamics, team behavior and peer relationships.
Visit bridgebetween.com to learn more about generous leadership and host Shannon Cassidy.